Nowadays, technology has become an inseparable part of a child's daily life. Kids become tech-oriented quite early since practically everything that surrounds them is operated automatically. Likewise, modern toys are no longer simple objects. They have acquired electronic features and have been programmed to perform certain tasks. The boundaries between traditional and smart toys have never been more blurred.

The enrichment of traditional toys with such features as sensors has changed kids’ play, which now entails more interaction and fantasy and helps them to better understand the surrounding world. Stimulating children’s imagination and interests, light and sound programmed toys are great fun to play! They come with the age-appropriate learning content and offer a wide range of educational experiences from learning colours and maths to poems and fairy tales.

Playing with smart toys that respond to various activities, the little ones communicate and express their feelings and thereby develop social and behavioural skills. This simplest form of interaction boosts cognitive processes and helps babies learn problem-solving much quicker.

With the basic purpose of toys – to entertain – remaining unchanged, tech toys help to build kids’ technological awareness and enhance their knowledge of how to use different types of technology as they get older.

Being tech-oriented, we design toys to provide children with the best creative environment, stimulating their imagination. Our toy smart phones and tablets created with easy-touch technology hold as much attraction for kids as real gadgets. They can be used for various pretend games and for educational purposes as well. With these smart toys toddlers get first knowledge and learn gadget and computer literacy. These toys enable babies to learn through trial and error, and experimentation. This kind of play requires collaboration and increases the degree of interaction of children both with the toy itself and with family members and friends, thus helping kids to socialize.

Our interactive toys light up and play music and capture all the senses of the little ones. Membrane and tactile playmats with programmed modules are intended for babies and react to their tactile input with sounds, lights and other feedback. Such toys raise kids’ curiosity and allow further exploration full of satisfaction and pleasure.

Beautifully designed talking and listening cute, fluffy toys come with various sound and light combinations and react to all manner of touches. They boost toddlers’ language skills development and nurture social skills since kids’ behavior receives immediate feedback. Furthermore, first learning activities at play develop the child’s potential for educational purposes.

As toys become more technical and sophisticated and children are exposed to technology at an early age, it is highly important to strike the right balance between the traditional and smart toys features to ensure ease of use and fun to play!