All learning happens through the perception of the senses. Through the sense of sight, toys enable children to recognize objects, focus on them. Toys with lights and contrasting colors stimulate vision development, attract attention, and boost concentration. Babies develop hand-eye coordination and use their hands to touch bright toys they see. In view of the beneficial effects of playing with light, our company is constantly extending toy product lines with lights. Our toys are so diverse that they become helpful to the child in learning not only fine motor skills, but also cause-and-effect and analysis. Kids receive visual information and respond to the environment around - the mind and the senses work together to create a meaningful world!

A newborn baby’s first experience with the surrounding world occurs through touch. Touch is how infants first know they are loved. And later babies and children of all ages have a well-developed sense of touch: they prefer soft, gentle touches and cuddles. At different stages of children’s development tactile toys empower their natural curiosity to reach out and explore. Kids Hits offers a wide range of tactile and sensory toys, with the help of which kids learn to feel tactile qualities of an object, its size, shape and texture. The principle of tactile learning is successfully implemented in our toys, aiming at development of sensory capabilities, fine and gross motor skills, hand-eye coordination. Feeing the touch is highly important for children’s emotional development. Touch is not only imperative for short-term advancement with early childhood sensory experiences, but for long-term development within the child. Touch is essential for the child’s growth in physical abilities, cognitive skills, and even social development.

Children’s active exploring nature is part of growing up. With toys that challenge the mind of a child learning the world becomes a great source of fun. Our toy lines of building blocks and construction toys provide support to kids’ cognitive development by stimulating their concentration, memory and logic skills. Such toys spark kids’ imagination and creativity; teach reasoning and problem-solving. That’s why we pay much attention to educational toys promoting the ability to organize information received, interpret and process it and react appropriately. Our IQ games and toys that teach basics like alphabets, numbers, sounds are designed to boost kids’ IQ, satisfy their curiosity and at the same time increase their literacy and enable them to approach math and language skills in a way that is fun for them. With these toys, kids can acquire new skills while they enjoy their play. Educational toys make learning manageable and increase kids’ interest in learning.

Toys invite children to play and interact. Playing with toys, children use their imagination to create their own fantasy worlds or role-play familiar real-life situations. Furthermore, role-playing motivates kids to take initiative, learn to negotiate and even get better organized. Following this principle, our company produces interactive soft toys and dolls, through which kids interact with their surroundings, engage others in their play and learn social skills. Social skills for younger children involve understanding how to relate to others, make and keep friendship. Role-playing develops recognition skills and promotes language development by reinforcing names of objects around, colours, shapes, etc. Through toys the little ones express their emotions and build their self-esteem, and we, as a manufacturer, are happy to assist kids with this important matter.

Ever since babies are born, toys motivate them to use their hands and feet in order to perceive the world. Sensory and motor development is a gradual process by which children gain use and coordination of the large muscles of legs, trunk, and arms, and the smaller muscles of hands. Motion starts with the simplest tasks: if the favourite toy is out of reach, the baby will try to grab it. Therefore, our company produces a lot of toys aimed at fine motor skills development supported by positive sensory experience of the little ones. Babies stretch themselves in attempt to reach colorful activity elements, they grab, and pull, and squeeze, and palm. Once babies know how to sit and crawl, toys incite them to be on the move. Children need a lot of movement such as rolling, swaying, rocking and tumbling. Our push-and-roll and pull-along toys are designed to get children engaged in physical activity and complete a certain task. With our toys children exercise their fine and gross motor skills, which is highly important for strengthening their bodies. Physical play ensures the child’s success at every developmental milestone.

We are all aware of the ecological problems that the mankind is currently facing. Our company is highly concerned about the environment that the future generation is to inherit and to live in. We love our children and are very cautious about their health and wellbeing. As a manufacturer, our company takes care of our consumers and introduces toys with as little environmental impact as possible. All our toys are produced from elaborately selected environmentally-friendly materials. Being aware of the importance of environmental sustainability, we have launched a line of eco-friendly wooden toys. Our wooden blocks, cubes, puzzles and play sets fascinate children with their creative design. They are made using nontoxic paints, which makes our toys safer for children and kinder to the environment. When it comes to choosing a toy for the child, it’s important to make eco-friendly decisions!